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BRANDME, I AM THE BRAND: A NEW SOCIAL SHOPPING TOOL
My Virtual Model lets visitors to the Fashion TV site experience virtual shopping.
Montréal, December 04, 2007. Thanks to a partnership between Fashion TV and My Virtual Model, thousands of online visitors can now use the BrandME, I am the Brand platform – a solution that is democratizing fashion.
Since the soft-launch of this feature in September 2007, Internet users have been able to create a virtual model directly on the Fashion TV site. They can shop and personalize different brand-name clothing and fashion accessories on their virtual models. The real pleasure comes from being able to share the various styles created through the BrandME, I am the Brand social network. Members of the network can then rate to the outfits.
This virtual and social shopping experience is focused on the desires and needs of the user. Users are able to mix-and-match and play with more than one brand at a time and create an online wardrobe that is easy to put together.
We invite you to mix-and-match during this holiday season with My Virtual Model, create your own model and have fun dressing it up.
BrandME, I am the Brand is revolutionary and popular social shopping platform, available on the www.ftv.com web site.
My Virtual Model in brief
My Virtual Model Inc., which now employs about a hundred people, has been setting the standard for virtual identity since 2000, thanks to its innovative products like virtual changing rooms, models to personalize and share online, simulators for home decorating, as well as virtual weight loss applications. Its latest product BrandME, I am the brand lets users display several brands in their virtual wardrobe and post them on their personal page where visitors can comment on them. The company has many clients in the retail trade, fashion and beauty industries, such as Sears, H&M, Adidas, Speedo, Levi Strauss & Co., and is associated with portals and virtual social networks such as Facebook, iVillage.com and gURL
Fashion TV in brief
Fashion TV Channel is broadcast in 202 countries to 300 million households across the 5 continents; it is the only 24-hour fashion, beauty and style television station worldwide. Based in Paris, France since 1997, Fashion TV is streamed through 38 satellites and thousand of cable operators and its content focuses on fashion shows, backstage access, photographers, models and celebrities, with 500 hours of new programs every year, 300 catwalks, and 600 new clips every season.
Source : My Virtual Model
514-523-9966
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